Dear All,
This is to informa you that the sizes for the paper ad are:
Mumbai Mirror( Smaller Newspaper)- 240 sq.cm.
Times Of India ( Bigger Newspaper)- 400 sq. cm.
Now you all need to find out the best rates in the news papers assigned to you.
Please find out the rates for differant pages ( both coloured & b/w) and the circulation of your news paper in Mumbai.
Please do remember that you need to give us these rates before Wednesday -1st of October,2008.We will put up rates for all the news papers on the this blog by Wednesday evening.
On the basis of the collective findings, you all need to desing an ad and come out with a plan for giving it in the newspaper of your choice.
As I have told you in the class, we have to design a job ad for faculty members(trainers) for Mumbai for the various courses we are running in IMS Proschool.
In case of any queries or if you require any further details, do get in touch with me on adityag@imsindia.com
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Students and their news papers
DIPESH:MID-DAY
SANDESH:BUSINESS STANDARD
JASVEER:TIMES OF INDIA- MAIN
ERENR:MINT
SUHANIA:ECONOMIC TIMES
ANUSHREE:DNA- ECO
ASIFA:INDIAN EXPRESS
SANGEETA:LOK SATTA
LAXMI:BOMBAY TIMES
KALEVANI:LOKMAT
TEHSIN:MAHARASHTRA TIMES
SONYA:TOI - ACCENT
PRACHI:MUMBAI MIRROR
NIKITA:HINDUSTAN TIMES
SUCHITA:DAINIK- BHASKAR
PARVEZ:FREE PRESS JOURNAL
SANA:SAMNA
ARIFA:NAVBHARAT TIMES
Hindustan times: By Nikita Prajapati
Rate of advetising in HT Classifields are as follows:
Rs 475 per column cm.
In classifields quarter page advertising is not done, hence the maximum breadth size used for advertising is 3.1cm and height can be unlimited.
first page advertising for job recruitments are not made.
cost is same for B/W as well as Colour Advertisements.
ECONOMIC TIMES:BY suhanya dominic
rate of advetising in economic times are as follows
RS 2LAC for front page.if the advetising in third page it cost around 3lac(approx).in the first page advertising for job recruitments are not made. cost same for the b/W & colour.
Economics Times current status:IN MUMBAI 5LAC & IN DELHI 3LAC...............
Loksatta :- By Sangita Prasad
* Quarter Page Size :- 400Sq.cm
* Rate 1350/- per sq.cm -- any page -- B/w & Colour.
* Rate 1688/- per sq.cm -- page 3 -- B/w & Colour.
* Rate 1620/- per sq.cm -- page 5 -- B/w & Colour.
Circulation :- Is all over Mumbai only.
On Which Day :- There is no specific day for Ad , we can give it on any Day.
Times of India - Economic times By Anashri Mahadik.
Rate of Advertising in Times of India - Economic times are as follw
Rs 19950 for Blank & white & for the colour 24900. In the first page Advertising for job recruitment are not made.
(DNA-ECONOMIC TIME Not available at prsent Which is given to me for assignment,so I prepared the TOI-Economic Times.)
paper- TOI- main
SIZE: 400 sq cm.
COST
FRONT PAGE : Rs 26 lakh.
SPORTS PAGE : Rs 18 lakh.
BUSINESS PAGE: Rs 18 lakh.
CIRCULATION: mumbai
- Add to be given 1 week earlier before publishing.
Mid Day:
Front Page
Size: 240 Sq.cm.
rate: Rs.700/sq.cm.-Colour & B&w.
Big Brick
Size: 6"*8"
Rate: Rs.450/sq.cm.- Colour & B&w.
English MidDay
Size: 15"*16"
Rate: Rs.800-1000/sq.cm.- Colour & B&w.
laxmi:BOMBAY TIMES
FRONT PAGE:
BLACK N WHITE:-
RATE:3087/-PER SQ CM
COST:123500
COLOURE:-
RATE:7290/-PER SQ CM
COST:2916000
3RD PAGE:-
BLACK N WHITE
COST:1284400
COLOURE:-
COST:1417000
CIRCULATION: ALL OVER MUMBAI
ARIFA: Navbharat Times
Model of the Add: Block one
Rate: 920/- per sq.cm
Size: Minimum Size has to be 3*5= 15 Sq.cm
Cost of the Add: 920*15= 13800/-
Cost is same for Colour & B/W
Add can be given on any day but the best day to put up an add is Wednesday and the cost is same
Circulation: 6 Lakhs copies all over Mumbai
PARVEZ: Free Press Journal
Rate Per Sq.cm: 39 Rs
Rate for the colour: 39*2=78
Front Page Cost: 39*4= 156
Any other Page: 39*2=78
Size of the Add: 4*5*39= 780 Rs
Day: Any day
Circulation: All over Maharashtra 1,10,000 copies
Eng/Marathi
Tehsin : Maharashtra Times
For Classfied coloumn
Rate is 260 Rs per sq cm
Minimum Size is 3cm *5 cm =15cm
Cost of the Paper is 260815 =3900/-
Cost is the same for B/w and colour
Circulation is 4 Lakh copies
For Appointment Column
Rate is 360 rs per sq cm
Minuimum size is 8*6
Cost of the paper is 8*6 = 17280
Cost is the same for B/w and colour
Circulation is 4 Lakh copies
Suchita:
DNA:-
Quarter Page Size :- 400sq.cm
Rate:- 2100/sq.cm - First Page -B/W & Colour
Rate:- 800/sq.cm - 3rd,5th & back Page - B/W & Colour
Rate:- 125/sq.cm - Appointment (Monday) - B/W & Colour
Rate:- 200/sq.cm - Any other page - B/W & Colour
Circulation:- 4 lac
Readeeship:- 6.76 lac
TOI [ACCENT]: for 400sq cms
For Black and white: Rs.1180/ per sq cm
For Colour: Rs.1330/ per sq cm
Circulation: only mumbai
For front page in the supplement its 25% more.
Agent offered a discount of 13%
Mimbai Mirrior - Prachi K - Area for Mumbai Mirrior is 240 sq cm Cost of Colour Adv is Rs. 380 per sq/cm i.e total cost comes to Rs. 91,200 / - Cost of black & white is RS. 240 /- i.e total cost for adv would be Rs 57, 600/-
SANA:
Paper - Samna
Size - 400 sq cm
COST:
First &
Last page: Rs 1, 72,000. (Only color)
Rest of the paper:
- Color: Rs 87,000.
- Black & white: Rs 67,000.
Circulation: Mumbai
mint paper:By ErenR
Qt.page size: 308(14/22)sq.cm
-Front page color :Rs.5 Lac
-Others pages color :Rs.900
-B/W other pages :Rs.650
-Third page color :Rs.1125
-Back page color :Rs.1350
There is no B/W in the front page.50% premium on the back page & 25% premium to the other pages
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